If you are an SEO specialist or someone who wants to take your business online, then you need to pay attention to the digital marketing trends that occur in the next few years. The traditional marketing models of SEO and advertising have evolved greatly over the years and it is important to adapt your practices as well. In this article, we will cover 9 of the most exciting digital marketing trends for2019. Take them to heart and remember them as you formulate your digital marketing plan for the coming year. By doing so, you will be able to maintain your competitive edge while attracting new customers and driving higher profits.
The first one of the social media and digital marketing trends for 2021 is in the area of social media marketing. As the name implies, this area will focus heavily on influencing and connecting the audience with the product or service they want. This means that content needs to be engaging and attractive in order to engage the audience and increase the likelihood of conversion. Social media outlets include Facebook and Twitter, but there will be a big emphasis on influencers, such as YouTube, Instagram, Pinterest, Vine and more.
Another one of the digital marketing trends for the coming year is the integration of social media with search engine results. Many search engines are including featured snippets or sponsored links in search results. It is possible to have these appear at the top of your search results or as a sidebar listing. If you can get your featured snippet to appear at the top of the results page and then include an action that leads the user directly to your website then you have increased the likelihood of your website being clicked on. If you have well-optimized website pages that lead users to a purchasing website or sales page, you will receive more conversions than if you were featured in just a search result listing.
An important part of the digital marketing trends for the coming year focuses on the local SEO strategy. Local SEO is about creating content that is search engine friendly and can be picked up by searchers who are looking for specific products or services within a certain geographical area. Your website should be listed within the first few organic search results for a given set of keywords. In addition to placing your website within the first few results, you should also place it within the top ten for the number of times it appears. In digital marketing terms, you are trying to drive traffic from local searchers to your website. If you want to integrate a local SEO strategy with your web development or content strategy, make sure to follow up with your audience and ask them to do so through social media channels.
By the end of this next decade, we will probably see some revolutionary changes in how people consume content. One of the biggest digital marketing trends for this years will be Gen Z marketing, also known as social media optimization. This emerging strategy allows businesses to connect with customers on a much more personal level. This strategy will be especially helpful to businesses that cater to younger consumers.
According to several experts, the most exciting thing to come out of this decade will be the inclusion of social media into all SEO efforts. After all, the only way for SEO to really work is if searchers can find and read about a website within the first few search results. Fortunately, this upcoming era of Search Engine Optimization will feature plenty of new, fresh content that will help search results get more exposure online. From here on out, let’s hope that we see fewer features like Meta tags, page titles, website titles, alt image text, and the likes.