Podcast Marketing is currently on a fast roll with many businesses releasing audio content for the masses to build trust, interact with their audience on an individual basis, and increase brand awareness. But podcasting is not new. In fact, it has its seeds in the 1960’s, when radio programs like Yours Truly, Johnny Dollar Radio, ABC Radio, and others were airing in the U.S. The success of these early programs paved the way for more modern podcasts today.
The Rise of Podcast Marketing It was Johnny Cash who may have pioneered the first podcasts, but without his influential music and message, none of this would’ve happened. His bold decision to record his first album at Cash Baby Records may very well have been the beginning of the golden age of podcasting. While his record label, Cash Baby Records, did not promote his singles, the singer released the content directly to the web allowing fans a free outlet to share his music. Today, you can find a wide variety of podcast recordings on sites like iTunes and youtube. While some creators have resorted to illegal downloading from pirate websites or sharing file sharing networks, most reputable creators are highly selective of what they offer to the public.
Podcast Marketing Today, the popularity of podcasts continues to grow as recording devices become more affordable, meaning that a wider range of people can listen and download to their preference. Podcasts are available in a variety of formats including MP3’s, Real Audio, WMA, and more. Many are offered free by their creators, while others charge subscription fees in order to gain commercial backing and the opportunity to sell ad space.
Podcast Marketing With the rise in popularity of podcasting there has also been an increase in interest in how to promote a podcast. Podcast marketing allows the creator of the show to easily promote their podcast online. With social media marketing, blogs, article distribution and social media advertising the possibilities for podcast marketing are becoming more widespread. Podcast marketing allows a network of friends and acquaintances to find the newest shows and listen to them.
Podcast Marketing With the growth of podcasting and the increased number of quality content, there has been an increase in interest in how to promote a podcast and how to get people to listen. Promoting a podcast is similar to promoting a radio show in that you want to make sure you deliver high quality content no matter where you distribute your podcast. While blogs and article distribution services work well for podcasters looking to promote their shows, podcast marketing involves creating a consistent presence on social media outlets such as Facebook, MySpace, Twitter, YouTube, etc. to ensure your podcast gets the attention it deserves.
Podcast Marketing Many podcasters are creating podcast blogs and podcast websites with episodes of their shows available for free to the public. Podcast marketing allows you to give your podcast the exposure it needs to grow its listener base. It is important to submit your podcast to several podcast directories so you can gain maximum exposure. One way you can gain exposure is to submit your podcast to the podcast directories so they will list your podcast and send traffic to your site when someone searches for the podcast you created. You may also want to consider submitting your podcast to the large search engines such as Google, Yahoo, and MSN so your podcast appears near the top of the search results when someone searches for a podcast.