Marketing functions are the means or tools which enable a business to perform its plans through its selected marketing structures. For instance, if a business is depending mainly on quality goods and good service, the key marketing functions may be customer service and product creation. The study of the courses offered by the marketing colleges will help you understand these marketing functions better. Therefore, it is very important to know the complete set of marketing strategies in order to reach to the customer in the best possible way.
Marketing methods and strategies can change according to the type of products and services that a particular organization deals in. So, for this reason, it is very important to learn the various types of marketing models, which are the basis of any successful business. Marketing students who are taking up AIDA model will benefit from the four levels of marketing.
First, they will study the needs and aspirations of the customer. This is one of the most vital steps towards establishing a new salon. As such, this level of the study will help to understand the problems of the customer, so that one can come up with solutions in order to satisfy his or her needs. As such, this model will make the student examine how he or she can improve the quality of the service in the new salon.
Second level of the study covers the problem-solving skills of the manager of the business. As such, it will involve the manager to have a deep insight into the needs of the customers. As such, the manager has to apply strategies based on the needs and aspirations of the customers. This will in turn help to satisfy the customers in terms of satisfaction, quality and timeliness.
Last but not least, is the strategy-based study which is very similar to the problem-solving skills of the previous level. It involves the manager to make strategic decisions concerning the future of the new salon, depending on the needs and aspirations of the customers. These decisions will be based on the strategies and plans agreed upon by the team.
Marketing students will also learn the importance of promotions and marketing campaigns. As such, they will study the various types of marketing tools such as brochures, flyers, posters, pamphlets, booklets and the likes. After a thorough research, they will then use these marketing tools to market their salon. Finally, the last level of the AIDA course looks at the measurement of the marketing campaign’s success. This is measured using the KPIs, like the sales, number of customers, and income of the service provider.