WeChat is a social media network that was launched in 2009. At the time, it had over 400 million monthly active users, the majority of which were Chinese. Montblanc used WeChat to connect with its Chinese audience’s fascination with the lunar cycle. The company reported that the app generated over 45 billion messages daily, with many containing animated stickers. Here are some examples of successful WeChat Marketing campaigns. Read on for some ideas and techniques for your own marketing campaigns.
First, make sure to create an account. You can create an account and begin advertising your business on WeChat. You can create an e-coupon or a virtual VIP card to promote your brand. You can also join existing groups to expand your audience. Remember that you should offer real benefits to your audience for them to sign up. WeChat Marketing is an excellent way to connect with your audience. But how do you use this tool?
Use WeChat to provide customer service. Offer instant feedback and answers to questions. You can experiment with flexible content, such as mini-programs and apps. You can share relevant information and safety features of a destination, as well as weather forecasts. The possibilities are endless. WeChat is a great way to create an online customer service experience for your customers. If you’re a business, we’ve got tips to help you get started.
Use WeChat mini-programs. You can scan QR codes with your phone to get more information. Then, share these mini-programs with other WeChat users. To share a mini-program, select the “Share” icon and choose the option of “Mini-program.” Lastly, post links to your mini-programs on WeChat using a verified business account. Your customers will be directed to the mini-program page, and they can continue to share information with their friends.
Another WeChat marketing strategy uses interactive games to engage users. By offering interactive games, brands can attract viewers and generate sales and leads. For example, Louis Vuitton presented short videos of its FW 2020 event on WeChat Channels. Many celebrities also registered verified video accounts. This strategy helps brands reach more consumers than they otherwise would. The campaign resulted in a number of high-profile celebrities who posted short videos on the social media platform.
Coach has also benefited from WeChat marketing. Their exclusive Weibo page has been optimized for its members. The company also links WeChat and Weibo with its website. To celebrate Mother’s Day in 2015, Coach ran a “#MyFirstCoach” campaign. Fans were encouraged to post comments on their Weibo pages in order to enter to win a free Coach wristlet. Using WeChat for marketing campaigns has helped Coach to reach more people and build its brand in China.