Marketing is a process of creating awareness of a product or service through advertising. The advertising strategy is designed to target potential customers and must be economical. As new forms of media are created, it is imperative that marketers create new methods of creating awareness. For example, influencer marketing has become increasingly popular in the last few decades.
In the first stage of marketing, potential customers are unaware of the brand or product. They may only have seen it for the first time. This can be a difficult time to influence them. In addition, people rarely purchase significant items straight away. The next step is the interest stage, which follows the awareness stage. Building interest may require persuasion through marketing channels, but it will move the potential customer closer to the desire stage.
AIDA model is another important tool to help marketers understand the psychology of the customer. This model helps marketers understand what is on the consumer’s mind and how to convert visitors into customers. The AIDA acronym stands for Attention, Interest, Desire, and Action, and describes the steps that a consumer goes through when purchasing a product.