Instagram is a growing social media platform with more than 500 million users. It has become a popular place for brands to promote their products and services. In order to be successful on this site, you need to learn the best times to post and the most effective hashtags. Thankfully, there are plenty of tools available to help you create an enviable feed. Here are some of the top features:
Hashtags: Hashtags are a great way to drive traffic to your profile. They can make your content more discoverable and organize it into a cohesive campaign. This is particularly true if you use a branded hashtag. To find the right ones, research your competitors’ activity.
Call-to-action buttons: Adding a CTA to your Instagram profile can be a great way to increase engagement and drive traffic. Instagram offers both single-click and clickable call-to-action options. The former is perfect for short calls to action while the latter is for longer messages. You can also include a link to your website or other business location in your bio.
Contests: Running a contest is a great way to gain engagement. Instagram has the functionality to host a giveaway or give away, and with MobileMonkey’s Auto-Reply to Instagram Story Mentions tool, it’s easy to collect entries and automatically send thank you messages to winners.
Stories: One of the best things about Instagram Stories is that they are completely immersive. With an unlimited number of videos, you can promote your brand, products, and services through a series of entertaining and engaging clips. Using these videos, you can build brand awareness, increase conversions, and even win valuable CGCs.
The best stories take advantage of the FOMO (fear of missing out) effect. For example, you can ask your followers to answer a question and reveal the answer through a quiz sticker. These can be a fun and interactive way to enlighten your audience about your business and help you discover the best fans.
Visuals: A clean and simple Instagram profile can help your audience understand your business. Your bio can include a description of your business, your contact information, and interests. Try to use complementary colors that will not overwhelm your audience.
Videos: One of the most effective ways to attract attention on Instagram is by creating a short video. Use this feature to showcase your new product or service, introduce a special offer, or show off your employees’ workplace culture.
Captions: Long captions add credibility to your brand. If you want to make your posts more engaging, you should try to add storytelling elements to your captions. However, be sure to avoid using overly long captions, as it will take away from the impact of your message.
The Instagram ‘S’: There are many other great features to be found on this popular social media platform. However, the ‘S’ has recently become more valuable for marketers. Since 2016, you can now add stickers to your profile to help tell your story.