Among the most important goals for your site is lead generation, and your Content Marketing strategy revolves around this goal. A lead is a person who has visited your website or content channel and left some type of information about himself. The more information you collect about a lead, the more qualified he is. Content marketing is an effective way to convert your visitors into leads and stimulate them to leave more information. The more leads you have, the more likely you are to sell.
The first successful content marketing campaign was a magazine from the John Deere company that went behind the scenes of the Tony Awards. The campaign focused on showing the expertise of the company and offered unique content for Twitter and YouTube. The campaign’s content increased the reach of the company’s social media pages by 115% and surpassed their YouTube goals. Content marketing is a proven way to increase sales and increase revenue. By creating a content strategy to engage with your target market, you can boost your conversion rate and raise brand awareness.
Creating content is an ongoing process and requires constant planning. Content marketing is a continuous process that takes time, money, and effort. To be effective, your strategy must incorporate multiple tactics that deliver results and maximize your marketing efforts. For example, you can implement a schedule for your content marketing campaign, which will allow you to produce and distribute content consistently. Another effective strategy for content marketing is to create buyer personas for your audience to better understand their needs and goals.
Social media platforms have become great publishing tools for content marketing. Facebook, Twitter, and LinkedIn are popular social networks. People from all over the world send billions of emails every day. By appealing to your customers in their inbox, you can attract them to your site and become a paying customer. TwentySix2 is a social media management tool that allows you to manage your social media campaign and track the results of your social marketing efforts. So, whether you need help managing your social media accounts or need a more personalized content strategy, this tool can help you make the most of these powerful tools.
A content marketing strategy that is consistent with your overall brand strategy is key. Regardless of the medium, you need to focus on producing great content consistently. Then, you’ll see results. The consumer is hungry for good content. Keep producing good content and customers will come. Just remember that content marketing isn’t rocket science and that consistency will yield results. Keep it simple and creative when appropriate, and your results will follow. You’ll be surprised at how quickly you see the results.
GE is another great example of an integrated content marketing strategy. Their content hub, The Journal, features real stories about travelers. These stories resonate with Intrepid’s core audience. GE also leverages influencer marketing through its Instagram and Facebook pages. Their Facebook page has nearly 600K followers and millions of views. Using content marketing tactics like these, brands can easily increase their chances of attracting new customers. It’s a good idea to share the content you create on Facebook as often as you can.