When planning the next campaign, make sure you keep in mind the following four principles:
Advertisers need to consider the cost-effectiveness of bringing their digital media activities in-house. This is because digital media is a low-cost strategy, but it can still provide a strategic advantage. Digital media agencies are increasingly partnering with publishers, who can provide reach, first-party data, and analytical power. Alternatively, advertisers may choose to partner with a national agency to get better results than those of a global giant.
When planning the budget, keep in mind the long-term impact of your budget. While growth ambitions are important, consider how your budget will change based on the life cycle of your products, competitors’ activity, and past returns on media investments. Creating a baseline budget is an essential step toward reaching your goals. A global CPG company recently met its growth targets by reallocating budgets across its brands and segments. It may sound simple, but the goal is to increase the size of the advertising budget while simultaneously maintaining the same level of quality.
While traditional media formats tend to be mass-oriented, they also offer the ability for consumers to engage in the experience. By engaging with your consumers through digital platforms, you can respond to questions, alleviate customer concerns, and generate sales. Useful outreach, newsletters, PR campaigns, and promotions and special offers all help to build an engaged audience. You can even create custom content for each platform. The possibilities are endless. And don’t forget to keep in mind that there are different audiences for each type of media, so consider the best strategy for your audience.
Traditional media still matters. It works, and it still has its place in an integrated marketing strategy. It’s also an effective way to position your business in front of specific customer demographics. It’s important to remember that traditional media and digital media should never be used as an either-or proposition. The most effective campaigns combine both mediums and place brands in front of a wider audience. And since consumers are increasingly engaging with all forms of media, it’s essential to maximize the opportunities they offer.
With these tools, your company can track the performance of its marketing campaigns on social media. Through Facebook, you can track how customers engage with your posts and how many of those interactions result in a sale or revenue increase. And thanks to analytics tools, you can track your results quickly. With a good digital marketing campaign, you can even target people based on their background or industry. The possibilities are endless! So, go out there and make the most of your marketing dollars.
Content marketing is a long-term strategy that enables you to build a content library that will continue to bring you new users via search engines. This is an excellent way to increase brand awareness and establish your position as a reliable source of information. Content marketing is a great avenue for writers and video producers as it requires analytical skills. When done properly, content marketing can generate thousands of new sales over time. And while you’ll never see the results overnight, the rewards are lasting.