Before you begin advertising on Facebook, you’ll need to create target audiences. For new advertisers, this may take some time and trial and error, but the right audience will help you get the most traffic and conversions. Facebook provides several ways to create target audiences, including standard audiences and custom audiences. Standard audiences are the easiest to set up, but custom audiences are based on real customer data. You can use a combination of both to create the right mix of followers and potential customers.
While traditional video content has proven to be successful, Facebook now allows you to use a variety of video formats. Live videos are especially effective, with over 100 million views daily! Short videos also make an excellent way to tell a story, and the rise in mobile usage is another reason to use video. The more entertaining and relatable the content, the more likely the audience will be to share it. While live videos are more time-consuming, they also tend to be more appealing to viewers.
In addition to videos, you can also use AR to attract attention. One great example of this is SEPHORA’s AR experience. This marketing team used the AR feature to increase brand awareness and convince potential customers to buy its products. This method is an excellent way to capture the attention of Facebook users and increase sales. This approach may seem complex, but it can work! Don’t underestimate the power of AR for your Facebook marketing campaign. If you can use it well, you can have a truly innovative and fun experience!
Using Facebook’s ad format, you can create a video or image that contains an interactive element. The video or image can include a poll with two choices. Each choice has a separate link, and this creates an engaging experience for users. It also stands out in a crowded feed, which is ideal for increasing user engagement. There are many ways to use this format, so it’s important to know how to make it work for you.
Chatbots are another great way to engage your audience. You can create a chatbot that will communicate with other users and tell them about new products or services. Chatbots can also notify your audience of news and events. Gary Vaynerchuk’s VIP Facebook chatbot Gary Vee is an example of this, which keeps his subscribers on the inside track of the latest trends. Chatbots can also help you show off your brand’s personality and voice. You can use gifs and other entertainment to engage with your audience.
Collection ads are another way to target your audience. Facebook’s Collection format allows you to include up to five images or videos. Your users can then click on each one to make a purchase, all without leaving Facebook. This format also allows you to select a ‘hero asset’ to highlight your products. It can be anything from a specific item or a video that explains the benefits of a broader product line. Another effective format for ads is the Instant Experience ad, where you can create a full-screen experience.