One of the most important things to remember when collaborating with an influencer is to keep your expectations in mind. Make sure the influencer is relevant to your brand and audience. Make sure to include specific requests and brand-specific hashtags to make tracking your campaign easier. You should also sign a contract and follow up on your influencer’s social media posts to ensure they are doing their job well. This will prevent any miscommunication between the two parties and ensure that your campaign is successful.
While the Federal Trade Commission (FTC) has issued guidelines regarding influencer marketing, only about 14% of influencers follow them. For example, there were lawsuits against gaming platform CSGO Lotto, which allowed users to wager on virtual items in online games. Another example is Billy McFarland’s promotion of the “Fyre Festival” in the Bahamas, which ended up being a scam. Influencer marketing initiatives work best when they are announced in advance. This builds anticipation among consumers, and influencers tend to like exclusivity.
As far as content goes, it’s crucial to understand your audience’s tastes and preferences. Fortunately, there are many ways to assess influencers, including guest blogging and YouTube videos. Moreover, you can also partner with influencers who accept sponsored content or publish information on their own websites. You can use any of these options to promote your brand, but keep in mind to find influencers with a similar aesthetic. That way, you can maximize your influencer marketing campaign.
The most popular social media channels for influencer marketing are YouTube and Instagram. The latter is an emerging channel that has rapidly gained popularity. According to the same study, 55% of marketers plan to use YouTube and Instagram for influencer marketing in the next three years. The rest plan to use traditional media, such as tv ads and online ads. The overall trend is set to continue until the end of 2022. And marketers expect the trend to continue through 2022.
An influencer’s popularity has helped make the concept of influencer marketing more mainstream. The creation of specialized platforms for influencer search has made the process easier for brands and influencers. Additionally, traditional advertising agencies are now offering influencer marketing services. As a result, the industry has grown significantly. In the last twelve months, there have been 240 new influencer marketing platforms and 380 new influencer marketing agencies. These trends indicate that influencer marketing is a viable, affordable and effective tool for growing your brand.
An influencer can help your brand by promoting your product, encouraging followers to use hashtags and share content. They don’t necessarily have to close deals right away, but they should aim to build brand loyalty through customer engagement. If you want to maximize the influencer’s potential, make sure they have a large following. A big audience will make their presence on social media much easier to access. Ultimately, it will pay off. The benefits of influencer marketing are numerous.