Do you have an email list or an online presence that can benefit from email marketing? You probably think that the answer to this question is no. The reality? Email marketing is now very powerful, and could very well be the most effective method for your business right now. The proof? According to 2021 figures, email marketing still ranks as the fourth most effective marketing channel, behind only SEO, social media, and viral advertising.
If these statistics are any indication of how effective email marketing can be, consider the tools that can help you to create an effective email marketing strategy. Without these tools, it is nearly impossible to create a large amount of emails, or a response from your subscribers. Here are some of the essential metrics that you should use as part of an effective email marketing strategy:
Open Rate – This refers to how many emails you send that receive a response. Ideally, you want to send enough emails to earn a high open rate. This indicates that your email campaigns are working. The metric that you should use is your open rate. Your open rate goes a long way in determining the success of your email campaigns. Find out what keywords are being used to promote your emails, and use them to boost your open rate.
Mobile Retrieval Rate – If your mobile campaigns are not reaching their goals, then it’s time to review how they are working. Many times, companies are missing the opportunity to communicate with their customers by only sending text-based emails. The days of the white label approach are quickly diminishing. If your emails are not reaching their target audience, it may be time to update your email marketing campaigns to include mobile advertising.
Click-Through Rate – This refers to the rate at which people are viewing your email marketing ads. Ideally, people should be able to click on your ads several times before they leave your site. Your metrics will tell you what percentage of people are viewing your ads, as well as how many of them actually click through to your website.
There are a number of other important metrics to keep in mind when developing an effective email marketing strategy. When using these metrics to track the progress of your campaign, it is important that you only look at those that are truly relevant to your business. It’s important to focus on the content that you are providing rather than the appearance or color choices.