As more retailers are dipping their toes into social media, it’s imperative that they understand and implement a strategy for the channel. Here are a few things to consider:
First and foremost, a social media marketing strategy should focus on publishing content. Content can be anything from a personal blog to a product. Sharing these items will not only attract traffic to the site, but also lead to a sale. Social media networks can be a great tool to drive sales and brand awareness. By following a few guidelines, you can get people to share your content and help you increase your ROI. If you’re using social media to market your business, it’s important to start by creating an account on the sites you use for marketing.
As a business owner, you’ll want to choose the platforms that suit your audience and niche. Some of the most popular platforms include Twitter and Facebook. Others are only limited to a single social network, but most of them have massive potential. YouTube is the second most popular social media platform for business video content, and 83% of internet users choose it over other platforms. It’s worth noting that YouTube is equally popular among men and women. And don’t forget that YouTube has over a billion hours of watched videos per month.
When it comes to social media, don’t forget to monitor your competition. Monitoring your competitors’ social media activity can give you an advantage over them in terms of engagement and sales. As with any marketing strategy, quantity of content is not as important as quality, so make sure you monitor all channels. You’ll also want to make sure you have a clear content calendar and approval process. These tools will help your social media team to track what they’re doing and where.
One of the biggest advantages of social media is its ability to create brand awareness and boost sales. Besides increasing brand awareness, social media platforms let your business’ voice shine through. This will help your business establish itself as a brand in the minds of the people who care. A social media platform also helps your business connect with their customers directly. You’ll gain a wider audience, which will make it easier to achieve your marketing goals. And when you’re not a fan of social media, you’ll likely not see results from your marketing efforts.
While it’s crucial to create a consistent social media presence, it doesn’t happen overnight. It takes time to learn what resonates with your customers. A good tool like Sendible can help you measure engagement and deliver reports on ROI. For example, if you post about a recent product purchase, it’s more likely to get more engagement from followers. The same goes for posts on LinkedIn and Instagram. Your social media content can be a great source of customer feedback.
Moreover, social media users are increasingly mobile. As a result, 93% of Facebook and Twitter users now access their platforms from their mobile devices. Instagram, on the other hand, has an 80% mobile usage rate. Facebook and Twitter are the only platforms with more than half of the global population. Those are numbers that you can’t afford to ignore. But there’s one more thing you need to know: social media users are increasingly mobile.