Social media marketing courses are becoming a popular way to promote businesses and gain insight into the latest trends and technologies. This course covers big data, the evolving dynamics of social media, and more. It consists of videos, reading materials, assignments, quizzes, and more. Upon completion, students receive a certificate that can be shared on LinkedIn and included in resumes. While the course is generally nine hours long, it can be completed in as little as three to four weeks.
For example, the Mimic Social simulation is a hands-on guide to social media marketing and offers a platform-specific approach to the material. Students also get access to Stukent’s two-part PPC ad writing course, part of the Social Media Marketing Bundle. This resource is a FREE add-on to the course. For additional learning resources, check out the Essentials of Social Media Marketing Textbook, which is also platform-specific.
This course also includes social media monitoring strategies, including identifying influencers and compiling influencer lists. This course combines textual materials and video content. It is about seven hours long, and contains a certificate and additional resources. It’s best suited for those who are new to social media marketing. However, if you’re already familiar with the basics of social media, this course is not for you. However, if you’re serious about social media and want to master it, this course is a good place to start.
In addition to the theory, a social media marketing course should have assignments that allow students to practice their newly acquired skills. It is important to assign projects to students, as students may view social media as simple or easy to use. For example, students might create buzzfeed articles, produce YouTube videos, or even see who can get the most retweets on a tweet. This type of competition will encourage student engagement.
This course has nine lessons and thirty-four quizzes. The entire course takes about four hours and forty minutes, but it’s recommended that students spend more time to fully grasp each concept. The course’s materials come in the form of an ebook, 165 pages long, and a certificate of completion. Unlike most online courses, a social media marketing course can be completed without an advanced degree in business. So if you want to learn how to use social media for your business, this course is for you.
To keep abreast of current trends and techniques, you should follow industry experts. Social media experts like Jay Baer, Dennis Yu, and Andrew Chen share relevant content on their pages. The content of these experts is helpful for social media marketing students. While some students are paying over $1500 to attend these experts’ lectures, they can easily watch the recorded sessions on websites like Stukent. The site offers dozens of recorded sessions from experts.
The latest version of social media marketing courseware is Essentials of Social Media Marketing. This course covers the theory behind social media marketing and how to apply it to your future career. Another free social media course, Stukent Expert Session 02, focuses on content marketing and SEO. It is offered through Udemy. There is a certificate of completion, but it can’t be downloaded or printed. The course’s content is a bit too long. But it does have an index and glossary for beginners.